Choosing the Right dot eu Domain Name
Picking the Right Domain Name for Your Online Business
You can think of your Web site's dot eu domain name as the persona of your
online enterprise. Since your customers will equate your domain name with your business for years to come, picking
the right domain name can be critical to your success.
Your domain name should reflect be your company's name, describe the services you provide, or
describe what you sell. Keep your domain name as brief as possible, to make it easy for your customers to
remember.
We can help you come up with an available domain name that is key to
branding your company and helping people find you on the Internet.
Let us do the hard work for
you!
.eu Domain names must meet a number
of technical requirements:
- minimum 2 characters among the letters "a to z", the numbers "0 to 9" and the hyphen "-";
- maximum of 63 characters;
- must not begin or end with a hyphen;
- must not contain a hyphen "-" on the 3rd and 4th position simultaneously.
Top level domains, or TLDs, are the letters after the "dot" in a Web address. There are several
different types of generic TLDs, including .com, .net, .org, .info, .biz, .eu and many others.
Whenever possible, register a domain with the .com extension, or .eu for
businesses located in Europe.
If the domain name you want isn't available, you'll need to compromise. This may mean selecting some other
configuration of your company name or product, or possibly buying a domain with one of the
less-popular TLDs.
Choosing The Right Domain Name
Choosing the right domain name is very crucial. It can affect your
search engine rankings and your website’s visibility. People often think a lot before
purchasing a domain name. Sometimes, after a person has decided which domain name to use, the
domain that he wanted has already been taken.
When choosing a domain name, you have to be fast, because someone might take it
if you can’t decide quickly. But don’t just purchase without thinking — you might regret it. Ask yourself the
following questions before buying a domain name.
We can help you come up with an available domain name that is key to
branding your company and helping people find you on the Internet.
Let us do the hard work for
you!
Is the domain name recognizable? Does the domain name describe your product?
Obviously, your domain name must be your company’s name or be at least related to your
products.
If your company is called The Black Shoe, consider the domain names
theblackshoe.eu or blackshoe.eu. But remember, a keyword-rich domain name would rank higher in
search engines than the company’s name itself. So consider buying shoes.eu or anything related to your
product and redirect that domain to your main site to get more visitors.
Is the domain name easy to remember?
If your website is named John Jack Doe’s Very Nice and Useful Website, do not buy
johnjackdoesveryniceandusefulwebsite.eu . This will make it hard to remember, and your visitors might
forget your URL because it is too long!
Instead, buy johnjack.eu, jjdoe.eu or something similar.
Is the domain name readable/pronounceable?
It will really be better if your domain name is readable or pronounceable. Imagine having the
domain name hhgsuryguiryt123.eu. How will you tell people about your website? I think it would really be
embarrassing, especially to your customers, if you cannot even pronounce your own domain name.
We can help you come up with an available domain name that is key to
branding your company and helping people find you on the Internet.
Let us do the hard work for
you!
Is the domain name unique?
You might want to buy theimagescanners.eu for your company The Image Scanners, which
scans images for a price. But what if there is a completely different site which uses the domain
imagescanners.eu and sells scanners (the hardware)?
The best thing to do is to backorder the domain to ensure that all your
visitors are lead to your website. If not, just stick with theimagescanners.eu and be sure to tell all
your customers that imagescanners.eu is NOT yours.
If you have the budget, try buying the name with all the extensions (.com,
.net, .org, .eu etc…) to be certain that it would be completely yours. Just redirect the others to the main
site so that you won’t have to copy all your site’s content again and again.
No matter what you choose make sure it is short and easily recognizable. This is the name people will find you and
come to know you by. Preferably you want a one word name or a description name that will stick in
peoples memory.
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can
tell that a bank is a bank, or a clothing store is indeed a clothing store. In the Internet, however, it is an
entirely different story altogether.
Your domain name is the only clue to your online business.
You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a
set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until
she finds it and reads its contents. Who can ever tell that Amazon.com sells books?
Your domain name can spell your success on the Internet. A good domain name is the best asset you
can ever have. It can make your business stand out in the crowd, or just float aimlessly in space.
The need to provide immediate clues to an online business led to the prevalence of generic domain
names. Generic names instantly provide the user with an idea of what a business is all about, what to
expect and look for in a site. For instance, Etoys.com is a toy store.
The temptation of the generic name has been so powerful; that some companies even paid ridiculously high prices to
get the name they want. The domains Loans.com and Wines.com were both bought for
$3 million each. Telephone.com was acquired for $1.75 million, while Bingo.com sold for $1.1
million.
However, generic names do not necessarily create the “buzz” that you’d like surrounding your
website. Branding has always been about proper names: McDonald's did not name their store Hamburger.
Hertz is not called Car Rental. FedEx is not Mail Carrier. Kodak is not Photographs.
Google is not Search Engine. Microsoft is not Computer Software.
For better branding results, your domain name should stand out and be easy to remember. Consider
the following tips when creating a domain name:
-
The domain name should be short
-
The domain name should be simple
-
It should be suggestive of your business category
-
It should be unique
-
It should be easy to interpret and pronounce
-
It should be personalized
-
It should not be difficult to spell
-
It should not be difficult to remember
Domain names can be registered through many different companies (known as
"registrars") - a listing of these companies is available at EURID.eu. You can register for domain names from 1 to
10 years in advance and prices can vary anywhere from 7 EUR to 80 EUR per year for each registered
domain. Most website hosting companies, as explained later, will handle the registration process for you,
but make sure that you are properly listed as the owner of the domain when it is registered. If
you have registered a domain name for a specific period, make sure you renew it in time. You’d be surprised at the
number of cases, where website owners have lost their domain name to a competitor by not renewing it in time
|